The day I have been waiting for since February. The day I’ve been looking forward to for 5 months. The day I hope to learn more about Chinese consumers… significantly more.
Why am I so excited?
Because today is the day, 34 master students at the China Academy of Art hand in their term papers on Consumer Psychology & Insight. Each of them taking on one of the “36 Cultural Shifts Shaping Our World” you can read about in Backslash’s “Edges 2022” – giving it a China reality check: how relevant is the trend in China, and how different or similar to the rest of the world it manifests itself here?!
They also will of course give recommendations on how to use those shifts in marketing, brand building and communication in China no matter if you are a MNC or a local Chinese brand?
Exciting? Exciting!
Just Thinking Aloud 