But a shout-out to the 20 Master students in International Brand Communication at the China Academy of Art Hangzhou who finished their papers in International Marketing Research and in Consumer Psychology & Insights this week.
Looking forward to read about all those interesting subjects:
- Content Marketing Strategies with Xiaohongshu
- Premium Brand Positioning for Chinese Start-ups
- Trends in Chinese Advertising
- Brand Personification with IPs
- Emotion-based Marketing in China
- Buying Motivations for International Beauty Brands
- Impact of Chinese KOLs on Brand Marketing
- How Sports Brands Develop Sports in China
- Sensorial Marketing in China
- Nostalgia Marketing in the Chinese Snack Market
- The Longevity of IP Cooperations
- What Is Good Advertising
- Consumer Engagement with Psychological Tests
- Irrational Consumer Behaviour of Chinese College Students
- Behind the Success of Earned Media in China
- Mobile Payment & The Pain of Payment
- How Different Chinese Internet Platforms Impact Consumers’ Decision-Making
- Generational Differences in Luxury Goods Consumption in China
- The Impact of “ambience Consumption” on Physical Stores In China
So if you don’t hear much from me in the coming weeks, it is because I’ll work through all those interesting papers till end of this month. Good thing though: I’ll become an expert with all those topics.
So if you want to know more about one of those, reach out to falk.fuhrmann@huilue-consulting.com or call +86 159 0195 6930 – and arrange for a chat.
Just Thinking Aloud 